Hey! My name is Wesley Cooper, and I'm the founder of Neo Bites (and that's Barley, our Chief Tasting Officer - who happens to have a penchant for tennis balls). I was born and raised in Austin, TX, and moved to the Northeast after high school. I spent the past 5 years in New York City working in the CPG industry, and I moved back home to Austin in the Spring of 2020. I've had a long-time passion for sustainability, and when I began to pay closer attention to my industry's impact on the environment, and learned more about the true impact of our meat dependence, I was overwhelmed.
In the Spring of 2019 I was working for an energy drink startup in NYC, and I had just recently discovered cricket protein. I learned that it was one of the most sustainable and nutritious sources of animal protein, and I began experimenting with recipes in my free time as a self-proclaimed “pretty good cook”.
I eventually developed a protein cookie recipe (for humans), and launched a Kickstarter in February of 2020. 5 days after the launch, I was on the subway and saw an ad for a dog food that used human-grade meat - and I had one of those epiphany moments that I know I’ll remember for the rest of my life. What about cricket-based dog food? It would be more nutritious AND more sustainable.
I delved into the intricacies of the pet food industry. As someone who grew up with pets and who always fed them the "vet recommended" kibble, I couldn't believe what I learned. The pet food industry was poorly regulated and had shockingly low quality standards.
To top it all off, I learned that our pets are not exempt from our impact on the planet, and that in fact, their impact is nowhere near minor. If America’s dogs and cats were their own country, their meat consumption would rank 5th in the world.
I connected with a vet nutritionist to formulate recipes that were focused on whole-food, human-grade superfoods that were fresh, ready-to-eat, unprocessed, and easy on the planet.
Our recipes are exactly what our pets and planet need: Biologically appropriate, high-quality nutrition that's easy on the planet.